Google AI Mode has now launched in the UK as of 29 July 2025, changing the way people use search results. Instead of browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into sub-questions

A Challenging Year for SEO2023 was a remarkable year for Google's search algorithm updates, leaving a substantial impact on the world of Search Engine Optimisation (SEO). Last year, Google rolled out several major updates (nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's delve into these nine confirmed